Taxi firms of all sizes can obtain great benefits from installing vehicle tracking. There is often a lot of competition for taxi business, and with fuel bills and the cost of running a business increasing, every customer is precious.

Pregem’s Vehicle tracking solution can help your firm to stay ahead of the competition, and maximise your profits. There is an application on the tracking system that will show you the locations of all vehicles in your fleet so when a call comes in you can direct the closest driver to the location.

This vastly improves the administrative side of your operation, as operators are not constantly on the phone to the drivers ascertaining their location. More calls can be answered from customers instead, allowing more opportunity for your business to make profit.

You could also use the Pregem Mobile system to analyse if there are any areas where there are a higher concentration of your customers, and at what times these calls come in. Drivers can be instructed to position themselves within these areas to customers can be collected quickly. This increases the chances of a customer using your service in the future.

If you are really clever with the analysis from your tracking system you could devise a marketing campaign that specifically targets the areas that potential customers would frequent, offering them a chance to experience the high quality of your customer service.